This Cookie Policy explains what cookies are, how FPLytics may use them, and how you can manage your cookie preferences when visiting fplytics.com.
Cookies are small text files that websites may store on your device. They can help websites operate, remember settings, measure usage and support advertising services.
Disabling certain cookies may affect some website features. You can manage or block cookies through your browser settings. Where required by applicable law, non-essential cookies and similar technologies will only be used after you provide the necessary consent.
1. What Are Cookies?
Cookies are small files stored by your browser when you visit a website. They may be temporary and expire when you close your browser, or they may remain on your device for a longer period.
Similar technologies, such as pixels, local storage and advertising identifiers, may also be used for purposes comparable to cookies.
2. Types of Cookies
2.1 Essential Cookies
Essential cookies and similar technologies may be needed for specific website functions, security, network management or the storage of choices you make.
The cookies used depend on the features and services that are active on the website. FPLytics does not claim that every browser will receive an essential cookie during every visit.
2.2 Analytics Cookies
Analytics cookies may be used to understand how visitors interact with a website, such as which pages are visited and whether technical errors occur.
FPLytics may use analytics services only if they are configured on the website. Such services may collect information about your browser, device, approximate location and interactions with website pages.
2.3 Advertising Cookies
FPLytics uses Google AdSense to display advertisements. Google and its advertising partners may use cookies or similar technologies to deliver, measure and, where permitted, personalize advertisements.
The information used for advertising may include browser information, device identifiers, interactions with ads and information about visits to this and other websites. The data collected and its use depend on your settings, consent status, location and the services involved.
For more information about Google's advertising practices, visit Google's Advertising Policies and Technologies .
2.4 Preference Cookies
If implemented, preference cookies or similar technologies may remember choices such as language, display preferences or other settings to make subsequent visits more convenient.
3. Third-Party Cookies
Some cookies or similar technologies may be set by third-party services integrated into the website. These providers operate under their own privacy policies and practices.
Third-party services used on a page may change over time. Their ability to store or access information depends on the service, your browser settings and any consent requirements that apply.
For information about Google's privacy practices, visit Google's Privacy Policy .
4. How You Can Manage Cookies
Most web browsers allow you to view, delete, block or restrict cookies through their settings. The available controls vary by browser and device.
- You can delete cookies that have already been stored.
- You can configure your browser to block some or all cookies.
- You can configure your browser to notify you when cookies are used.
- You can use available privacy or consent controls to manage advertising preferences.
Blocking cookies may affect certain website functions. If you delete cookies, previously saved preferences may also be removed.
To manage Google's advertising personalization settings, visit Google Ads Settings .
5. Consent and Your Privacy Choices
Where required by applicable law, consent must be obtained before using non-essential cookies or similar technologies. You may also have the right to withdraw or change your consent, depending on the applicable rules and the services used on the website.
The options available to you may depend on your location and the consent-management tools configured on the website. Browser settings provide additional ways to restrict cookies, but blocking cookies in your browser does not necessarily replace a website's consent mechanism.
Important: This policy explains the use of cookies; it is not itself a cookie-consent banner or consent-management tool. FPLytics must configure any consent interface or certified consent-management platform required for its advertising setup and audience.
6. Data Retention
Cookie duration varies. Some cookies are deleted when you close your browser, while others may remain for a defined period or until you delete them.
Third-party providers determine the duration of cookies and similar technologies that they control, subject to their own policies and applicable requirements.
7. Changes to This Cookie Policy
We may update this Cookie Policy when our website, advertising services, technologies or legal obligations change. When we make a material update, we will revise the date shown at the top of this page.
We recommend reviewing this page periodically to stay informed about how cookies and similar technologies are used.
8. Contact
If you have questions about this Cookie Policy or the use of cookies on FPLytics, you can contact us through the available contact channels on our website.