This Privacy Policy explains how FPLytics ("we", "us" or "our") collects, uses and protects information when you visit fplytics.com. By using this site, you agree to the practices described below.
1. Information We Collect
We collect limited information to operate and improve the site:
- Usage data — pages viewed, time on site, browser type, device type and approximate location (country/region), collected via analytics tools.
- Technical data — IP address, browser version and operating system, needed for security and basic functionality.
- Cookies — small files used for analytics, advertising and remembering your preferences. See our Cookie Policy for details.
- Contact information — only if you choose to reach out to us directly (e.g., by email).
2. How We Use Information
The information we collect is used to:
- Operate, maintain and improve the website and its content.
- Understand how visitors use the site so we can make it more useful.
- Display relevant advertising through third-party partners such as Google AdSense.
- Protect against abuse, fraud and security issues.
3. Third-Party Services
We may use third-party services that process data on our behalf, including:
- Google Analytics — to measure traffic and usage patterns.
- Google AdSense — to display advertisements. Google may use cookies to serve ads based on your prior visits to this or other websites. You can opt out of personalized advertising at Google Ads Settings.
- Social platforms — Facebook, Instagram and YouTube, only when you click links to them.
4. Cookies
We use cookies to keep the site functional and to support analytics and advertising. You can control or delete cookies in your browser settings. Disabling cookies may affect some features. More information is available in our Cookie Policy.
5. Data Retention
We retain collected data only for as long as necessary for the purposes described above. Analytics data is typically retained for up to 14 months in aggregated form. We do not store personal data longer than required.
6. Your Rights
Depending on your location, you may have the right to:
- Access the personal data we hold about you.
- Request correction or deletion of your data.
- Object to or restrict certain processing.
- Withdraw consent where processing is based on consent.
To exercise any of these rights, contact us through the details at the bottom of this page.
7. Children's Privacy
Our site is not directed to children under 13. We do not knowingly collect personal information from children. If you believe a child has provided us with data, please contact us so we can remove it.
8. International Transfers
Some third-party providers (such as Google) may process data outside your country. They apply appropriate safeguards as required by applicable data protection laws.
9. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated date. Continued use of the site after changes means you accept the updated policy.
10. Contact
If you have questions about this Privacy Policy, you can reach us through our social channels listed on the Networks section.